TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and streaming ser